Search Engine Optimization - 5 Facts Business Owners Should Know
1) Search terms matter more than keywords.
Consider what your ideal prospect will be searching when they search for your services.
2) SEO is a marathon.
While pay-per-click advertising yields results instantly, SEO takes time as your website's age and consistency of content affect its organic rank in results pages. The average time it takes a website to reach the first 10 results for a competitive search term is ~12 months.
3) Updating your website affects SEO.
Consider the perspective of your ideal prospect. They search for the latest, most up-to-date content. This is why search engines will rank you higher for consistently updating your website. Content is king.
4) Your website design and UX matters.
People make their first impression within 0.05 seconds of visiting your website. What's the use of search engine optimization if visitors are not captivated enough to stay, let alone make a purchase on your website?
5) Don't be afraid to experiment.
There are over 200 factors that affect the way search engines rank a website. Most marketers focus on 5-6 factors and practice them consistently. If you formulate and understand another method, try beta-testing it for a limited amount of time, just long enough to gather data on the method's results. Be cautiously optimistic with experimentation.